Products
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Competing against blind kittens: Pricing the TOC way
CourseBrad shares his experience analyzing competitive pricing practices to find a sweet spot where competitors were scarce. He exploited this by developing a simple, fast pricing process for custom manufactured products called Quick Quoting.
$19
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Assessing the future value of new products
CourseEli Goldratt developed six questions in 2000 for assessing new technology, which relate to the five focusing steps. Eli Schragenheim explains how to use these questions for new products and defining target market segments.
$19
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Mafia offers: Ask the expert
CourseQ&A webinar with Dr. Lisa about "Mafia Offers: Dealing with a Market Constraint," Chapter 22 of the Theory of Constraints Handbook. Read the chapter first, then ask the expert questions about your specific offer or implementation challenges.
$19
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The strategies & tactics for selling a decisive competitive edge
CourseThe main benefits of Theory of Constraints (TOC) come from increased sales. This presentation addresses how to increase sales using examples from Viable Vision (VV) implementations and specific steps from strategy and tactics (S&T) trees.
$19
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How to sell through intermediaries (agents, distributors and manufacturers' reps)
CourseStructuring intermediary relationships is difficult as tight integration is needed, but intermediaries must remain autonomous. Roff-Marsh presents a detailed, practical approach, including an acid test, for mutually beneficial relationships.
$19
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Viable Vision learnings
CourseViable Vision project insights offer a competitive edge through a win:win:win approach. Lessons cover MTO/MTA and PPC, emphasizing a test launch to validate client needs, reactions, and analyze results for new insights and improved lead times.
$19