Products
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The right message: A systematic approach to scaling an idea
CoursePresentation on scaling demand and sales using Dr. Eli Goldratt's TOC principle of 'focus' to craft marketing actions and messages, with real-life examples.
$19
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Adobe content creation: A TOC case study
CourseAdobe's content team boosted content by 700% using TOC, partnering experts with writers. However, success led to diminishing returns, internal conflict, and the program's ultimate weakening when an outside agency took over.
$19
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Push seasonality versus pull seasonality
CourseThe presentation distinguishes between external (e.g., season) and internal (e.g., promotions) seasonality. It stresses removing internally induced seasonality because it causes system instability, complicating Theory of Constraints (TOC) efforts.
$19
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New sales and marketing innovation – Sales buffer management starting from mafia offer
CourseA new implementation method & supporting software for TOC sales & marketing, called "S&T Tree detailed to level 6," was developed based on experience with URO/S&T Tree level 5, using the LAMDA process for clarity.
$19
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Does merchandising improve or hurt store performance?
CoursePresentation on retail TOC body of knowledge, based on a Goldratt Consulting implementation in India. It addresses how to treat slow-performing stores and whether the cause is traffic or merchandising.
$19
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Using the load control mechanism as a focusing tool for sales and marketing
CourseThe RRR S&T uses load control to set safe due dates, ensuring reliable fulfillment. Load control also buffers against demand fluctuations and connects to sales focus to optimize results, providing a consistent view of throughput.
$19