About this Presentation
Chapter 22 of the Theory of Constraints Handbook is Mafia Offers: Dealing with a Market Constraint. One should read this chapter to determine what a Mafia offer is, the content, and various Mafia offer types prior to viewing this presentation. During this Q&A webinar with Dr Lisa you can ask questions about the chapter or about Mafia offers in general. This is a rare opportunity to ask the expert about YOUR Mafia offer or implementation challenges!
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
The Theory of Constraints can be effectively applied in marketing to create compelling offers that are difficult for customers to refuse and for competitors to replicate.
Creating a Mafia Offer requires a deep understanding of the industry, customer needs, and the negative effects of current industry practices.
Operational changes are often necessary to deliver on a Mafia Offer, and guarantees can add credibility to an offer and deter competitors from offering the same thing.
Instructor(s)
Lisa Lang
Ms Alka Wadhwa
Alka Wadhwa is an experienced consultant and process improvement expert with over 24 years of expertise in the Theory of Constraints (TOC), Lean Six Sigma, and organizational performance optimization. She has successfully led projects in healthcare, financial services, and manufacturing, driving significant improvements such as a 67% boost in hospital operations and a 140% increase in outpatient visits.
Previously, Alka Wadhwa spent 17+ years at GE Global Research Center, where she led initiatives to enhance various GE businesses through advanced technologies, process redesign, and system optimization. Founder of Better Solutions Consulting, LLC, she specializes in using TOC, Six Sigma, and data analytics to streamline operations and build high-performance teams.
Her work has earned her multiple accolades, including the Empire State Award of Excellence in healthcare.
Dr Gary Wadhwa
Dr. Gary Wadhwa is a Board Certified Oral & Maxillofacial Surgeon with extensive experience in the field. He completed his Oral & Maxillofacial Surgery training at Montefiore Hospital, Albert Einstein College of Medicine in Bronx, NY, and has served as an Attending at prestigious institutions like St. Peters Hospitals, Ellis Hospital, and Beth Israel Hospital in NY. With a career spanning over two decades, he was the former CEO and President of a group specialty practice in NY from 1994 to 2015. Dr. Wadhwa holds an MBA from UT at Knoxville, TN, and has undergone additional training in System Dynamics at MIT, Health System Management at Harvard Business School, and Entrepreneurship and healthcare innovations at Columbia Business School. Committed to expanding access to Oral & Maxillofacial Surgery care, he is currently engaged in a meaningful project to provide healthcare services to underserved populations in inner city and rural areas through non-profit Community Health Centers.