About this Presentation

This presentation shares with the participants the up-to-date changes and upgrades to the 4 X 4 process, as developed and evolved in the last 2 years. Key learning points include: 1. The updated emphasis of the 4 X 4 process – From training to process facilitation; 2. The structure of each session of the first 4 sessions; 3. Key guidelines for the first 4 sessions; 4. The structure and process of the second 4 sessions; 5. Key guidelines for the second 4 sessions; 6. Current experience with the 4 X 4 process. Benefits to attendees include: 1. Grasp the essence of the 4 X 4 process; 2. Evaluate the differences between the original process and the current one; 3. Learn about the new 4 X 4 POOGI.

What Will You Learn

To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.

Plane
The 4x4 sales process is a method for improving sales and management efficiency, involving a series of steps designed to identify and address core conflicts within an organization.
The process involves knowledge transfer, where participants are taught new concepts and strategies without being explicitly 'taught'. This is done through the use of insights, videos, and other tools.
The process also involves identifying and addressing 'UDIs' or 'Undesirable Effects' that are causing problems within the organization. This is done through the creation of a 'Current Reality Tree' and the identification of a 'Core Conflict'.

Instructor(s)

Mickey Granot

Mickey Granot has been a TOC practitioner for 30 years now. Mickey spent many years working as Eli Goldratt's right-hand-man in developing the TOC body of knowledge and disseminating it to consultants and customers globally, and eventually was the CEO of Goldratt Group. Since he left the Goldratt Group, Mickey dedicated his attention into continues development of the knowhow and its practical aspects helping customers globally achieve and sustain breakthrough performance in operations and business.

Mickey Granot

Mickey Granot has been a TOC practitioner for 30 years now. Mickey spent many years working as Eli Goldratt's right-hand-man in developing the TOC body of knowledge and disseminating it to consultants and customers globally, and eventually was the CEO of Goldratt Group. Since he left the Goldratt Group, Mickey dedicated his attention into continues development of the knowhow and its practical aspects helping customers globally achieve and sustain breakthrough performance in operations and business.

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