About this Presentation

This presentation was given by Rudolf Burkhard for Eli Schragenheim. Multi-project environments pose three large problem categories: 1. How to choose the next project? 2. How to decide what features should be included in a project? 3. How to finish the project on time, on budget and within specifications? TOC has developed critical chain project management (CCPM) for the third category. There is currently no robust process to deal with the other two categories. The topic at hand addresses an issue that is relevant to the first two categories when the suggested project is for developing a new technology or developing a product / service that does not currently exist. Back in 2000, when engaged in writing Necessary But Not Sufficient, Dr. Eli Goldratt developed the six questions for evaluating new technology. This presentation discusses those questions and their ramifications for both development and marketing. Several leading examples are used, notably from the reality of information technology (IT) dealing with potential users on new requirements for software. Two key insights: 1. For a new technology / product / service to have value it must eliminate (or significantly reduce) an existing barrier / obstacle. 2. When people are confronted with a barrier, and there is a real need to overcome it, they find ways to bypass the barrier. That way is characterized by a process and possibly also a set of policies and behaviors. The economic value of the new technology, meaning how much would people be prepared to pay for the new product, depends on the value of being able to ignore the bypasses as well as the worth of achieving things that the bypass cannot achieve. Examples and key insights are provided.

What Will You Learn

To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.

Plane
The speaker emphasizes the importance of choosing the right projects that bring value, stating that it's not just about developing a new product, but also making the client realize the value it brings.
The speaker discusses the need for behavioral change to adapt to new technology and products, highlighting the resistance people often have due to real fears and valid concerns.
The speaker introduces the six questions of technology developed by Ellie Goldratt, suggesting that these questions can guide the assessment of new technology from the point of view of their practical application.

Instructor(s)

Eli Schragenheim

Ms Alka Wadhwa

Alka Wadhwa is an experienced consultant and process improvement expert with over 24 years of expertise in the Theory of Constraints (TOC), Lean Six Sigma, and organizational performance optimization. She has successfully led projects in healthcare, financial services, and manufacturing, driving significant improvements such as a 67% boost in hospital operations and a 140% increase in outpatient visits. Previously, Alka Wadhwa spent 17+ years at GE Global Research Center, where she led initiatives to enhance various GE businesses through advanced technologies, process redesign, and system optimization. Founder of Better Solutions Consulting, LLC, she specializes in using TOC, Six Sigma, and data analytics to streamline operations and build high-performance teams. Her work has earned her multiple accolades, including the Empire State Award of Excellence in healthcare.

Dr Gary Wadhwa

Dr. Gary Wadhwa is a Board Certified Oral & Maxillofacial Surgeon with extensive experience in the field. He completed his Oral & Maxillofacial Surgery training at Montefiore Hospital, Albert Einstein College of Medicine in Bronx, NY, and has served as an Attending at prestigious institutions like St. Peters Hospitals, Ellis Hospital, and Beth Israel Hospital in NY. With a career spanning over two decades, he was the former CEO and President of a group specialty practice in NY from 1994 to 2015. Dr. Wadhwa holds an MBA from UT at Knoxville, TN, and has undergone additional training in System Dynamics at MIT, Health System Management at Harvard Business School, and Entrepreneurship and healthcare innovations at Columbia Business School. Committed to expanding access to Oral & Maxillofacial Surgery care, he is currently engaged in a meaningful project to provide healthcare services to underserved populations in inner city and rural areas through non-profit Community Health Centers.

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