About this Presentation
Tata Astrum Super as a branded Product was launched by Tata Steel in March 2019 to address the unaddressed Hot Rolled (HR) retail market. Tata Astrum Super was faced with two challenges in the retail channel. These were 1) the availability of HR sheets 2) Availability of complete basket of SKUs. The average monthly dispatch in FY-20 from Steel Processing Centre called PSPL was at a level of 2.5 kilotons per month (KTPM). PSPL was the only dedicated Steel processing center for Astrum Super processing. In FY21 total market demand of Astrum Super was projected to exit at a level of 10 KTPM. The 5 Focusing Steps approach was followed to identify, exploit, subordinate and elevate the constraint in order to meet the market demand of 10 KTPM in FY21.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
The project aimed to increase Tata Steel's retail market share by boosting production of Tata Astrum Super.
The team identified supply chain constraints, implemented changes to improve production consistency and reduce lead times.
The project was successful, with production reaching 9 KT per month in Q4 FY21, and a target of 9% market share set for FY22.
Instructor(s)
Binay Srivastava
Binay Kumar Srivastava is an M.Sc. Geology from Ranchi University and has done Post Graduate Diploma in Business Management from XLRI, Bhubaneshwar. He has 29 Years of work Experience in Tata Steel spanning various functions including Port Operations and Supply Chain (Strategic Sourcing, Strategic Procurement and Integrated Planning & Services). Currently he is working as Head Planning Steel, HR & Downstream in Integrated Planning & Services.
Ms Alka Wadhwa
Alka Wadhwa is an experienced consultant and process improvement expert with over 24 years of expertise in the Theory of Constraints (TOC), Lean Six Sigma, and organizational performance optimization. She has successfully led projects in healthcare, financial services, and manufacturing, driving significant improvements such as a 67% boost in hospital operations and a 140% increase in outpatient visits.
Previously, Alka Wadhwa spent 17+ years at GE Global Research Center, where she led initiatives to enhance various GE businesses through advanced technologies, process redesign, and system optimization. Founder of Better Solutions Consulting, LLC, she specializes in using TOC, Six Sigma, and data analytics to streamline operations and build high-performance teams.
Her work has earned her multiple accolades, including the Empire State Award of Excellence in healthcare.
Dr Gary Wadhwa
Dr. Gary Wadhwa is a Board Certified Oral & Maxillofacial Surgeon with extensive experience in the field. He completed his Oral & Maxillofacial Surgery training at Montefiore Hospital, Albert Einstein College of Medicine in Bronx, NY, and has served as an Attending at prestigious institutions like St. Peters Hospitals, Ellis Hospital, and Beth Israel Hospital in NY. With a career spanning over two decades, he was the former CEO and President of a group specialty practice in NY from 1994 to 2015. Dr. Wadhwa holds an MBA from UT at Knoxville, TN, and has undergone additional training in System Dynamics at MIT, Health System Management at Harvard Business School, and Entrepreneurship and healthcare innovations at Columbia Business School. Committed to expanding access to Oral & Maxillofacial Surgery care, he is currently engaged in a meaningful project to provide healthcare services to underserved populations in inner city and rural areas through non-profit Community Health Centers.