About this Presentation
This presentation provides the definition and benefits of a Mafia offer; the background providing our experience with clients; the six most common problems and solutions; other lessons learned and the results of Mafia offers. A Mafia offer is an offer that meets a client’s significant need to the extent that no significant competitor can. (Dr. Eli Goldratt) A Mafia offer is an offer so good, that your customers can’t refuse it and your competition can’t or won’t offer the same. The Mafia offer should increase sales and profits significantly and guide the strategy and tactics for the entire organization. The Mafia offer boot camp is described. The six common problems include how your offer is presented; getting in to make your Mafia offer presentation; the number of prospects; risk, paranoia, too good to be true; your target market; and quality / lead-time / DDP / customer service. Lisa provides a case study illustrating the problems and solutions.
What Will You Learn
To help you get the most value from this session, we’ve highlighted a few key points. These takeaways capture the main ideas and practical insights from the presentation, making it easier for you to review, reflect, and apply what you’ve learned.
Implementing theory of constraints in machine shops can significantly reduce lead time, improving on-time delivery and customer satisfaction.
Despite having a compelling mafia offer, sales may not increase as fast as operational improvements, indicating potential problems in sales strategy.
Common problems hindering sales growth include presentation of the offer, getting enough places to present the offer, number of prospects, risk or paranoia of the offer being too good to be true, targeting the wrong market, and issues with quality, lead time, or customer service.
Instructor(s)
Lisa Lang
Ms Alka Wadhwa
Alka Wadhwa is an experienced consultant and process improvement expert with over 24 years of expertise in the Theory of Constraints (TOC), Lean Six Sigma, and organizational performance optimization. She has successfully led projects in healthcare, financial services, and manufacturing, driving significant improvements such as a 67% boost in hospital operations and a 140% increase in outpatient visits.
Previously, Alka Wadhwa spent 17+ years at GE Global Research Center, where she led initiatives to enhance various GE businesses through advanced technologies, process redesign, and system optimization. Founder of Better Solutions Consulting, LLC, she specializes in using TOC, Six Sigma, and data analytics to streamline operations and build high-performance teams.
Her work has earned her multiple accolades, including the Empire State Award of Excellence in healthcare.
Dr Gary Wadhwa
Dr. Gary Wadhwa is a Board Certified Oral & Maxillofacial Surgeon with extensive experience in the field. He completed his Oral & Maxillofacial Surgery training at Montefiore Hospital, Albert Einstein College of Medicine in Bronx, NY, and has served as an Attending at prestigious institutions like St. Peters Hospitals, Ellis Hospital, and Beth Israel Hospital in NY. With a career spanning over two decades, he was the former CEO and President of a group specialty practice in NY from 1994 to 2015. Dr. Wadhwa holds an MBA from UT at Knoxville, TN, and has undergone additional training in System Dynamics at MIT, Health System Management at Harvard Business School, and Entrepreneurship and healthcare innovations at Columbia Business School. Committed to expanding access to Oral & Maxillofacial Surgery care, he is currently engaged in a meaningful project to provide healthcare services to underserved populations in inner city and rural areas through non-profit Community Health Centers.